The proper name of the association is
"The International Association of Lions Clubs." Many Lions,
however, prefer the use of the shorter form of "Lions Clubs
Throughout the world, Lions are recognized
by the emblem they wear on their lapels. It consists of a
gold letter "L" on a circular purple field. Bordering this
is a circular gold area with two lion profiles at either side
facing away from the center. The word "Lions" appears at the
top, and "International" at the bottom. Symbolically, the
lions face both past and future -- proud of the past and confident
of the future. Lions wear their emblem with pride.
The motto of every Lion is simply "We
Serve". What better way to express the true mission of Lionism?
The slogan of the association is "Liberty,
Intelligence, Our Nation's Safety (LIONS).
The royal colors of purple and gold were
selected as the official colors when the association was organized
in 1917. Purple stands for loyalty to friends and to one's
self, and for integrity of mind and heart. Gold symbolizes
sincerity of purpose, liberality in judgement, purity in life
and generosity in mind, heart and purpose toward humanity.